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Meeting Change Head-On

Coastal Contractor

September 2008
by Diana Hanson
Stay on top of market conditions and consumer trends.

First 100 Words:
Meeting Change Head-On Stay on top of market conditions and consumer trends Diana Hanson In any business, managing change is the key to staying profitable. This article looks at two deck companies in two different parts of the country that are proactively taking on change. In the first example, a Maryland company is prompted by the downturn in new-home construction to target a new market. The second example is my own company, which is expanding in response to opportunities in a growing local economy in Idaho (Figure 1). From New Construction to Remodeling A deck builder with 20 years under

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