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Contractor Reward Programs

Coastal Contractor

July 2008
by Jefferson Kolle
Manufacturers entice builders with cooperative advertising, tools, and even tickets to the races.

First 100 Words:
Contractor Reward Programs by Jefferson Kolle Manufacturers entice builders with cooperative advertising, tools, and even tickets to the races Imagine this: At 10:30 p.m. Henry Homeowner in North Carolina goes online to research products for the big deck he wants to have built on the back of his house. He finds a manufacturer in central Ohio that makes exactly what he is looking for, but he's at a loss about what to do next. Then at the top of the Web site he sees a tab that says "find a contractor in your area." He enters his zip code and

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