The Magazine

EDITOR'S LETTER: When Readers and Advertisers Talk Back

Coastal Contractor

July 2008
by Andy Engel
When readers and advertisers talk back

First 100 Words:
First, I apologize, although odds are it will happen again. I'll explain: Judging by e-mails and phone calls, it seems I manage to rub someone the wrong way in nearly every issue. Sometimes it's a reader, more often it's an advertiser. Sometimes I'm wrong, sometimes we just disagree. And really, I never intend to offend. I'm glad for feedback, though, even when it's negative. As I said in my first editor's letter, a magazine isn't one point of view run up the flagpole, it's a conversation among many people. You participate simply by reading — or better yet, by writing

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